Local pizza giant, Papa John’s Pizza is facing a $250-million lawsuit from customers who claim that the fast-food chain illegally sent them 500,000 promotional text messages in 2010.
The lawsuit was granted class-action status by a U.S. District Court judge in Seattle late last week. Participants are seeking $500 for each unwanted text, which were alleged to have been sent without the consumer’s permission.
The company disavowed the program in 2010, sending a memo to all of its corporate and franchise stores that “the practice and process of sending UNSOLICITED messages to mobile devices is most likely ILLEGAL.”
The company did not immediately respond to a request for comment.
The lawsuit could cause “one of the largest damages awards ever recovered under the federal Telephone Consumer Protection Act,” according to legal experts.
“This should be a wake-up call to advertisers; consumers do not want spam on their cellphones. If you do not have permission from your customers, do not send them text messages. It’s as simple as that.”