Match.com Sued Over Bogus Member Profiles
An allegation has been made against U.S. online dating giant Match.com that the company uses bogus romantic come-ons by phony or inactive members to get subscribers to renew – this is apparently not news to many folks who have tried to meet a significant other using the site.
It is alleged that more than half the personal profiles featured on Match.com belong to inactive members or people running some type of “scam” according to the lawsuit.
This, plus the charge the company doesn't vet profiles for legitimacy or delete profiles of canceled customers, is a breach of contract, a breach of implied covenant of good faith and fair dealing, and negligent misrepresentation the suit alleges.
The plaintiffs seek repayment of their subscription fees, and are also seeking class-action status for their lawsuit, allowing for a larger number of subscribers to bring claims against the company.
Match.com, was founded in 1995 and says it has more than 1.82 million paid subscribers. The company has indicated that it will defend itself and that the lawsuit had "no merit." The company said it would "defend the lawsuit vigorously."
According to recent earning reports Match.com earned $38.1 million in the most recent fiscal period.
