Wrigley's "Eclipse" Gum Elicits Settlement Over False Claims
Gum company Wm. Wrigley Jr. Co. has settled claims against it for an estimated $6 million stemming from a class action suit. The suit claims that the company misled consumers with statements that its “Eclipse” brand gum and mints were scientifically proven to kill germs that cause bad breath.
Class members are eligible to receive up to $10 each. Wrigley agreed to pay another $1 million should the claims prove to be more than the original $6 million. Wrigley also agreed to remove labeling on the products that indicates they kill germs.
“We're proud of the settlement as a whole, but we applaud Wrigley for ultimately agreeing to change the labeling and marketing of their Wrigley Eclipse product,” said, an attorney who is representing the plaintiffs.
“Today, a lot of consumers are looking for foods and products to help improve their health, their aesthetics and help them live longer, and we want to make sure that companies have substantiation for the claims that they're making,” he added.
The settlement still must be approved by a judge.
