Posted On: March 14, 2010 by Brian Cook

Issues With Toyota Pruis Braking System Further Shake Consumer Confidence In Toyota

In yet another blow to Toyota Motor Company’s suffering reputation for quality and safety the company has announced another world-wide recall of its popular Prius model. The recall follows the announcement by the National Highway Transportation Safety Administration (NHTSA) that it had received hundreds of complaints about braking problems with the 2010 model of the vehicles.

Similar braking issues also have been reported in two other 2010 hybrid models manufactured by Toyota: the Lexus HS250h and the Sai, a hybrid mainly sold in Japan.

In the US, eight accidents involving Prius models have already been attributed to braking problems. The recent developments involving the braking issues of the Prius only serve to further Toyota’s recent problems involving the safety of its vehicles. The automotive manufacturer has been forced to institute wide-ranging incentives and rebates to try and keep or win back a customer base that has been one of the most loyal in the automotive industry for the last couple of decades.